VERSION 2 — WEBSITE-INFORMED · rfmx.net REVIEWED 04/26/2026
RFMX & Houger Express LinkedIn Playbook
Fully revised after reviewing rfmx.net — every section now reflects your actual public-facing capabilities, partner ecosystem, facility specs, and customer voice.
PROFILE SETUPCOPY · ALL FIELDSIMAGE SPECSHASHTAGSPOST CALENDARTESTIMONIALSPARTNER LOGOSGROWTH TACTICS
v2 DIFF
What Changed After Reviewing Your Website
✦The following items were missing from v1 because they weren't in our conversation history. All are now incorporated throughout this blueprint.
Facility Size
265,000 sq ft (single-tenant) NEW
Location Specificity
Quebec Street industrial corridor, 1,000′ from I-70 NEW
Rail Detail
8 UPRR rail doors + 14 dock-high doors NEW
Forklift Capacity
Up to 36,000 lb lift capacity with specialized attachments NEW
⚡Note: Your current LinkedIn URL points to /in/rfmx-corp-houger-express-232900111/ (a personal profile format) rather than a proper company page URL. Confirm your page is set up as a Company Page (not a personal profile), and verify the custom URL is active under Page Settings → Public URL.
02
LinkedIn Field → Tagline (120 chars max)
Tagline
Appears under your company name in every search result. Must be instantly clear to a shipper or supply chain manager scanning results. Three options — pick one:
Option A — Recommended (Facility + Rail + Scale)
265,000 sq ft Denver 3PL: UPRR rail doors, drayage fleet, transloading & nationwide trucking. One partner, full cycle.
Option B — Capability-Led
Denver's rail-connected 3PL. Warehousing, transloading, drayage & freight — 265,000 sq ft, 24/7, one roof.
Option C — Reputation-Led (nods to Wade/Mary's tenure)
17+ years as Denver's "call first" 3PL. Rail-connected warehouse, drayage & transportation from one team.
03
LinkedIn Field → About (2,000 chars max)
Company Overview
⚡This is the highest-value field on your entire page. Now fully revised with website-sourced specifics: facility sq footage, rail door count, forklift capacity, equipment types, grocery consolidation, named verticals, and 24/7 positioning. These details are what converts a page visitor into a prospect inquiry.
RFMX Warehouse & Distribution | Houger Express Transportation
Denver, CO · 4221 N Monaco St · rfmx.net · 303-853-0169
Denver's premier third-party logistics hub — 265,000 square feet, rail-connected, and built to handle the freight others turn away.
RFMX Warehouse & Distribution operates a single-tenant, heat-controlled facility in Denver's Quebec Street industrial corridor — 1,000 feet from I-70 with direct access to Highways 25, 270, and 225. Our warehouse features 14 dock-high doors, 8 Union Pacific rail doors, forklifts rated to 36,000 lbs, and a full-time inventory control team with WMS portal access for customers.
What we handle: LTL and grocery consolidation · Over-dimensional and fragile cargo · Boxcar loading/unloading · Container loading · Cross-dock operations · Industrial Outside Storage · Palletizing, pick & pack, sort & segregate.
Houger Express Transportation is our in-house carrier operating local drayage, regional distribution, and select nationwide service. Equipment includes 48′ and 53′ dry vans, flatbeds, step decks, box trailers, and 20′/40′/53′ export chassis.
Why customers choose us:
→ Rail-to-truck transloading without a third-party ramp
→ 24/7 operations with live staff — not an answering service
→ Forklift capacity and specialty attachments for over-dimensional loads
→ One contract covering warehousing, handling, and transportation
→ A team that's been Denver's "call first" logistics partner for over 17 years
📍 Denver, CO | 📞 303-853-0169 | ✉ quotes@rfmx.net | 🌐 rfmx.net
Approx. 1,520 chars — comfortably within the 2,000 limit.
04
LinkedIn Fields → Logo + Cover Banner
Visual Identity
300 × 300 px
Logo / Profile Image
· Use: "RFMX Logo - White Background.png" from Google Drive
· Square crop, logo centered, ~12% padding on all sides
· Displays as circle on most LinkedIn surfaces — keep mark clear at center
· PNG format, white background
· Under 8MB
1,128 × 191 px
Cover / Banner Image
· PNG or JPG, under 8MB
· Safe zone: avoid critical content in bottom 20px and far-left 80px
· Displays at ~full width on desktop; crops to center on mobile
· Recommended: one of your actual facility/dock photos from the website
Cover Image — Design Briefs (ranked by impact)
Option 1 — Best: Real Photo + Text Overlay (Canva, ~30 min)
You have excellent facility photos on your website (dock-high doors, rail doors, warehouse floor, Houger trucks). Use one of these:
BACKGROUND: Your dock-high loading photo or the wide warehouse floor shot
OVERLAY: Dark gradient fading left-to-right (black → transparent)
LEFT SIDE TEXT:
· RFMX logo (white version, top-left)
· "265,000 sq ft · Rail-Connected · 24/7" [gold, DM Mono font]
· "Denver's Premier 3PL" [white, large]
BOTTOM RIGHT: rfmx.net
This is powerful because it shows real operations — not a stock photo. Prospects immediately see what you do.
Option 2 — Clean Brand Statement (Canva, ~20 min)
BACKGROUND: Solid #0A0A0A (black)
CENTER-LEFT: RFMX logo (white/gold) — large
BELOW LOGO: "Warehousing · Rail · Transloading · Transportation" [silver, spaced]
STAT ROW: "265K SQ FT · 24/7 · UPRR RAIL · DENVER CO" [gold, small caps]
BOTTOM RIGHT: rfmx.net
Clean, professional, works at every viewport size.
💡Your website already has photos of the dock, rail doors, containers, warehouse floor, and Houger trucks. Any of those, dropped into Canva at 1128×191 with a text overlay, will outperform any stock photo. The authenticity alone sets you apart from 90% of logistics company LinkedIn pages.
New customer onboarding, partner shoutouts (Koch, Vestas, Expeditors etc.), capacity expansions, service milestones.
Pillar 5 · Recruiting
CDL-A O/O program, warehouse roles, what it's like working at RFMX. Use real team quotes when possible.
Sample Posts — Ready to Publish
PILLAR 1 · COMPANY INTRO / PAGE RELAUNCH — POST THIS FIRST
If your freight moves through Denver — we should be talking.
RFMX Warehouse & Distribution and Houger Express Transportation operate as one integrated logistics platform out of our 265,000 sq ft facility in Denver's Quebec Street industrial corridor.
Here's what that looks like operationally:
→ 265,000 sq ft of heat-controlled, single-tenant warehouse space — 1,000 feet from I-70
→ 8 Union Pacific rail doors for direct boxcar loading/unloading — no third-party ramp
→ Specialists in difficult-to-handle freight: over-dimensional, fragile, and specialized cargo others turn away
→ Rework services: repackaging, sort & segregate, palletizing, and value-added handling
→ Large project distribution: coordinated receiving, staging, and outbound execution at scale
→ Houger Express fleet for local drayage, regional distribution, and 48-state coverage
→ 24/7 operations with real staff — not a call center
We've been Denver's "call first" logistics partner for over 17 years.
If you're a manufacturer, distributor, importer, or carrier looking for a Denver 3PL that can grow with you, we'd like to earn your business.
📍 Denver, CO | 📞 303-853-0169 | 🌐 rfmx.net
Most Denver 3PLs will tell you they can handle rail freight.
We have 8 Union Pacific rail doors built into our warehouse.
That's not a marketing line — it means your boxcar arrives, rolls into our facility, and we offload directly to rack, floor storage, or an outbound truck. No additional dray. No third-party ramp handling. No extra invoice.
For commodity shippers and importers moving freight by rail into Denver, the math on that is significant.
265,000 sq ft of onsite storage means your product doesn't just get transloaded — it can stay, get processed, repacked, consolidated, and shipped forward on Houger's fleet or your carrier of choice.
If you're using rail anywhere near Denver and still paying for a separate transload stop, we should talk.
📞 303-853-0169 | ✉ quotes@rfmx.net
PILLAR 3 · INDUSTRY INSIGHT — OVER-DIMENSIONAL FREIGHT
Over-dimensional freight exposes the gap in most 3PL relationships fast.
The load shows up. The dock can't handle it. The forklift isn't rated for it. The carrier didn't know. The customer is waiting.
We've spent 17 years building the team, equipment, and facility layout to handle freight that doesn't fit the standard mold.
Forklifts rated to 36,000 lbs. Jig booms. Clamp attachments. Roll stock capability. Staff who've seen it before.
Torque tubes. Wind turbine components. Industrial pipe. Crating and uncrating. Automobile loading. We've done it.
If you have a shipment that's made other warehouses say "we're not set up for that" — call us first.
303-853-0169 | quotes@rfmx.net
The company you keep says something about you.
Over 17 years, RFMX and Houger Express have built working relationships with some of the most demanding logistics operations in the country.
A few names in our partner ecosystem:
Koch Industries · Vestas · Expeditors · XPO Logistics · C.H. Robinson · BNSF Logistics · UPS · Cardinal Logistics · Albertsons · Safeway · CoorsTek · Schneider Electric · Forward Air · NFI
These aren't transactional relationships — they're operational partnerships built on consistent execution, real communication, and the ability to handle what gets thrown our way.
If your company belongs on that list, let's talk.
📞 303-853-0169 | 🌐 rfmx.net
Attention CDL-A Owner-Operators in the Denver market:
Houger Express is expanding our owner-operator program, and we're looking for experienced drayage and local O/Os to run under our authority.
What you get:
✅ Flat-dollar lane rates — no load board games
✅ Denver-based, consistent freight lanes
✅ 24/7 dispatch support
✅ Operations leadership you can actually reach
What we need:
→ CDL-A with clean MVR
→ Drayage or local/regional experience
→ Own authority or willing to lease-on under Houger MC
We're a family-run operation that's been in Denver logistics for 17 years. We treat drivers like partners — not truck numbers.
📩 transportation@rfmx.net | 📞 303-853-0169 ext. 103
#OwnerOperator#CDL#Drayage#TruckDriver#Trucking
08
Content Strategy → Testimonial Posts (NEW — from website)
Leveraging Your Customer Testimonials NEW IN V2
✦Your website has 7 strong testimonials from recognizable company names. These are among the most powerful content you can post on LinkedIn — social proof from named customers at brands like Schneider Electric, CoorsTek, and Mode Transportation carries enormous credibility. Post one every 3–4 weeks as a standalone "What Our Customers Say" post.
Testimonials to Use — Pull Directly from rfmx.net/testimonials
"RFMX Warehouse is one of the best vendors I've had the pleasure of working with... Everyone at RFMX has gone above and beyond. They run an amazing, customer-focused business."
N. Launspach · Secure Power Division, Schneider Electric
"After doing business for twenty years with Wade Houg... Whether it's transportation, warehousing or distribution services, you can count on RFMX to provide the best dependability in the business... RFMX gets it done."
Mike Sindelar · Co-owner, Boxwheel Trailers
"I am proud to be a business partner with Wade & Mary Houg at RFMX. We have done business together for 17 years... They are our 'call first' for trucking and warehouse."
Don Bouque · General Manager, Mode Transportation
"My experience with RFMX has been exceptional and pleasant. The communication is always fluid, and they keep me informed on any issues and deliveries."
Juan M. · CoorsTek
"We are excited to continue to work with the dray and warehouse team at RFMX."
Y. Ochoa · Director of Operations, Westar Cartage, LLC
Sample Testimonial Post Format:
TESTIMONIAL POST — TEMPLATE (swap in each customer)
We don't take words like this for granted.
💬 "RFMX Warehouse is one of the best vendors I've had the pleasure of working with... Everyone at RFMX has gone above and beyond."
— N. Launspach, Schneider Electric
When customers like Schneider Electric trust us with their supply chain, it validates everything our team puts into this operation every day.
If you're looking for a Denver 3PL that treats your freight like it matters — we'd love to earn your business too.
📞 303-853-0169 | 🌐 rfmx.net | ✉ quotes@rfmx.net
#CustomerSpotlight#Logistics#3PL#DenverLogistics
09
Content Strategy → Partner Ecosystem (NEW — from website)
Supply Chain Partner Strategy NEW IN V2
💡Your website lists 17+ named supply chain partners including Koch Industries, Vestas, XPO, C.H. Robinson, BNSF Logistics, Expeditors, UPS, Albertsons, Safeway, and more. These should be working harder for you on LinkedIn in three ways:
Tactic 1 · Follow & Engage
Follow every partner's LinkedIn company page. When they post, comment as RFMX. This gets your brand in front of their followers — free, recurring visibility.
Tactic 2 · Tag Partners in Posts
When posting about a customer win, rail move, or service milestone, tag the partner company. Their followers see the post; their page admin may reshare it.
Tactic 3 · Partner Spotlight Posts
Once a quarter, post a "proud to partner with [name]" post. Simple, professional, relationship-affirming — and it puts RFMX in front of that brand's LinkedIn audience.
Tactic 4 · Ask for LinkedIn Reviews
LinkedIn company pages have a Recommendations feature. Ask your named testimonial contacts (Schneider, Mode, Boxwheel) to post their testimonial there directly. Search-visible social proof.
Full Partner List from rfmx.net (tag these when relevant):
Koch IndustriesVestasExpeditorsXPO LogisticsC.H. RobinsonBNSF LogisticsUPSForward AirNFICardinal LogisticsTharcoRuanAIMPABF FreightAlbertsonsSafewayDenver International ExpressComm/net Systems
10
Implementation
Launch Checklist — Priority Order
● HIGH PRIORITY — DO THIS WEEK
Confirm page type: Verify your LinkedIn presence is a proper Company Page, not a personal profile. The URL pattern /in/ suggests it may be a personal profile. A Company Page has admin controls, analytics, follower counts, and post scheduling. This is foundational — everything else in this guide requires it.
Upload logo: "RFMX Logo - White Background.png" from Google Drive. 300×300 px, centered, white background.
Create and upload cover image: Grab one of your dock or warehouse photos from rfmx.net, open Canva, set canvas to 1128×191 px, add text overlay. 30 minutes. Biggest single visual upgrade.
Paste the updated About copy: Replace current content with the v2 About text from Section 03. Includes facility specs, rail detail, forklift capacity, 24/7 positioning, contact info.
Update Tagline: Pick one option from Section 02, paste into the tagline field. Renders under your company name in every search result.
Fill in Specialties: Paste the keyword list from Section 05. Direct impact on LinkedIn search visibility.
● MEDIUM — COMPLETE WITHIN 1 WEEK
Verify all Page Details: Address (4221 N Monaco, Denver CO 80216), website (rfmx.net), phone (303-853-0169), industry, size, founded year. Every blank field is a missed signal.
Publish the intro post: Use the "Company Intro / Page Relaunch" post from Section 07. Add your best facility photo. This signals the page is active and sets the tone.
Follow all 18 named partner pages: Koch, Vestas, XPO, C.H. Robinson, Expeditors, BNSF, UPS, Forward Air, NFI, Cardinal, Albertsons, Safeway, CoorsTek, Schneider Electric, Mode Transportation, Boxwheel, Westar Cartage, Tharco. Then engage with their posts as RFMX.
Ensure all employees list RFMX or Houger as employer: When their profile links to your page, LinkedIn surfaces your company in their connections' feeds — passive, free reach.
Send "Invite to Follow": LinkedIn allows 250 invitations/month from admins. Start with your personal network, then team members' networks.
● ONGOING — BUILD THE HABIT
Post 2× per week: Rotate through the 5 content pillars. Use the 5 sample posts in Section 07 as your first month of content. Always add a real photo.
Post a testimonial monthly: Use the testimonial post template from Section 08. Rotate through your 7 on-record reviews. Tag the customer's company when you do.
Comment as the company page: When you (Ben) are active on LinkedIn personally, occasionally switch to posting/commenting as RFMX. Commenting on relevant industry posts drives page discovery.
Respond to every comment and message within 24h: LinkedIn's algorithm rewards engagement velocity. Quick responses extend post reach significantly.
Ask top contacts to post a LinkedIn Recommendation: Don Bouque (Mode Transportation), Mike Sindelar (Boxwheel), N. Launspach (Schneider Electric) already have testimonials on your site. A LinkedIn Recommendation from them is search-visible social proof.
Review analytics monthly: Track Impressions, Followers, and Post Engagement Rate. Target: 2–3% engagement rate is strong for a company page your size.
Refresh cover image 2–4× per year: Swap with a new facility photo, fleet photo, or seasonal message. The change itself re-engages existing followers.